Social media marketing has become one of the best ways to reach out to your market. Through social media, you can promote your brand, product or service. But how exactly does it work? And what benefits does it offer businesses? Read on to find out about 5 of the most important benefits of social media marketing. The truth is, you might never have known about these facts before!
1) Social Media is Trackable
There are more than 1.9 billion active social media users worldwide, according to a 2017 study by Statista. Social media marketing is an easy and affordable way for small businesses to engage with new and existing customers. From Facebook to Instagram, you can use these five benefits of social media marketing to boost your brand’s awareness. It drives a lot of traffic.
2) Social Media is Targeted
You have to know what you’re doing to reach a large audience on social media. You must be very selective about your goals too. The advantage of social media marketing is that you can target your messages to specific people. It can be based on demographics like age, sex, income level, etc. For example, you might use Facebook ads to target young professionals in New York City or create Instagram influencer posts seen by foodies in Austin. That does not mean every post has to be laser-focused. You can still make broad appeals or promote an event across multiple platforms. But it is good practice to choose one or two groups you want to talk to and see how your message resonates with them.
3) Social Media is Viral
One of these benefits is virality, which refers to a post that spreads like wildfire across social media platforms. The more viral a post, video or infographic is, typically, more eyes are on it. Subsequently, more people are going to engage with such posts or videos. And engagement—such as likes and shares—is what truly creates an effective marketing strategy on social media. Whether you are planning to build a brand or business using social media marketing strategies or just trying to get your product in front of people who may be interested in purchasing it, when posts go viral, they have a way of attracting attention from eyeballs that are otherwise buried deep within their phones.
4) Social Media is Affordable
In addition to being free, social media marketing is highly affordable. The investment required for social media marketing strategies can be limited to a few dollars per day for platforms like Twitter and Facebook. With time, you’ll likely develop your plan, too, which means you’ll be able to control costs. With many companies and individuals using these platforms daily, millions of potential online customers could soon become your customers. And with so many users across multiple networks, it’s easier to reach your target audience when creating social media marketing strategies.
5) Social Media is Simple
Social media platforms are simple to use, even if you aren’t technical-minded. For example, Facebook provides a design template so you can build a website in minutes without writing any code. Even if your brand sells something complicated or technical (e.g., legal services), you can find an appropriate platform and make it easy for people to interact with your business intuitively. This will lead to higher conversion rates than trying to sell directly from your website, which requires more thought on behalf of users—and they might not take action because they’re overwhelmed with information! Instead, focus on building something great within social media platforms, where users already engage daily with brands that share similar values.
Admittedly, social media marketing isn’t for everyone. It takes a significant amount of time and energy to succeed. It certainly isn’t a quick win but consider these five benefits when considering your marketing plan. By so doing, you may find that there is a place for social media in your strategy. Regardless of your goal, keeping up with social media should be a part of it. Don’t let these common misconceptions discourage you from at least exploring what can be gained from using social media. This can be an essential part of your marketing strategy.