Marketing your business online isn’t just about getting more visitors to your website. It’s also about getting the exemplary visitors and keeping them engaged so they keep coming back. To do that, you must ensure that your website is visible to search engines. You can do this through effective keyword targeting and optimizing the site itself. It enables search engines to understand what it’s all about and can present it as such in their search results. Here are 10 good reasons why your website needs SEO if you want it to be successful online!
1) SEO Leads to Higher Rankings, Hence More Business
The best tool for ranking on google is search engine optimization. Search engine optimization (SEO) makes it possible to get your website higher rankings on Google’s SERPs. There are several reasons why SEO is such a powerful marketing tool. One is because it’s easily found on the internet by people looking for your business, products or services. It is a marketing asset.
A well-optimized website has a better chance of ranking higher on Google. Higher ranking falls among the ten reasons SEO is necessary for any website. The benefit is that it leads to more business opportunities. If you’re not using search engine optimization yet, you’re not getting all you can out of your website.
2) Search Engines are the Front Door
You’ve worked hard to build your website; now make sure it gets found by your target audience. With search engines representing over 80% of internet users, they’re undoubtedly your best tools for increasing site traffic and leads.
Search engines are not created equally; some even go as far as marketing sites based on how good they are at boosting a company’s Google ranking. It is why it has become such an essential aspect of marketing. It gives a perfect result when coupled with other aspects of inbound marketing, such as social media and content marketing.
3) Google Searches Equal Traffic
In today’s Google world, well-thought-out search engine optimization strategies are an absolute must. The best tool for ranking on Google is a website easily found on the internet. Also, one with high quality and relevant content that people will want to share with their friends and colleagues.
A solid SEO strategy has plenty of other perks too. Increased traffic means more views of your products or services. In return, it makes those items more visible to potential customers.
Again, a great ranking can improve customer confidence by showing them you care about your business. It shows how much you have invested your time and energy in marketing it appropriately online. In addition, high rankings also lead to increased sales—but only if you have an actual product worth selling!
4) Search Engines Offer Free Exposure
One of the 10 researched reasons for a website to have an SEO is exposure. Search engines (i.e., Google) offer free exposure to your website’s content. The more popular search engines and how many other sites link to them determine how high they rank on their pages. That’s why it’s crucial for businesses with an online presence to market themselves through search engine optimization (SEO). Exposure This marketing tool can help boost your website’s exposure by encouraging more people to visit it.
5) Search Engines Drive Customers
One of your business’s main goals is to drive as many customers to your site as possible. But how will you do that if no one can find you? It all starts with search engines. According to Barcelona Creative Group, most potential visitors will use a search engine (Google in particular) when looking for local businesses or products and services. Without SEO, your website might be lost on page 2 of Google,
It means the site may not even show up for users who have an immediate need for what you offer. For example, a plumber in Mombasa with an un-optimized website may receive zero results related to plumbing from Nyeri on his first page of Google results. That’s certainly not an excellent way to make new customers!
6) Search Engines Capture New Customers
Search engines were once just a means to find stuff on the internet, but they’ve evolved into much more. These days, customers are coming to websites directly from search engines and not just finding them through natural searches.
There are several reasons why your business needs good SEO:
- You can instantly capture new customers searching for products or services in your industry.
- It’s an easy way to keep your company top-of-mind with people who have already heard of you. People who would otherwise be less likely to return and make a purchase now know about you.
- When done correctly, search engine optimization is integral in ensuring potential customers can easily find it.
They know where you are when they’re ready to buy what you sell!
7) Good SEO Makes for Long-Term Success
SEO is a long-term strategy. However, it’s also possible for someone to jump overnight to a high Google ranking. The question is, will it last if you don’t continue to invest in your business regularly? An excellent example of someone who understands that? Barack Obama, former president of the US, once announced his plans to modernize America’s technology infrastructure.
In his 2016 budget, Barack allocated $4 billion towards improving and updating technology systems. At least $115 million was allotted to Department of Commerce investments in data management and big data analysis capacity. If you want your business to succeed for years, you need to think about it that way too. Invest now so that you can reap the rewards later.
8) SEO Leads to Brand Loyalty
Among the 10 reasons why SEO is a must for a website is brand loyalty. Eighty-three percent of consumers are more likely to purchase from a company that appears on page one of their search. A whopping 91% say they’re more likely to purchase a brand that appears in natural search results. They may purchase on branded paid searches too. When you offer your customers a solution for their problem, it builds trust with them; when that happens, you also build loyalty with them. That’s why 87% of online shoppers say they would return to an ecommerce site, but why? Only if they didn’t find what they were looking for on the first try.
SEO is vital to building brand loyalty if you sell products or services online. It also helps convert leads into customers—and repeat customers at that!
9) SEO Gives You Control Over Keywords
You may not have control over what others say about your business. On the contrary, you do have complete control over your website. And with keyword research and optimization, you can use those keywords to define what people say about you. What does it mean to have a solid organic search presence? When someone searches for a product or service like yours, they’ll find your company first. It’s a great way to leverage existing traffic to gain an edge on your competition. One survey by Marketing Profs showed that 87% of consumers turn to search engines first. It happens whenever they are looking for information on a company or product.
10) SEO = Organic Marketing That Never Goes Away
Organic search engine optimization (SEO) doesn’t come and go. Google uses crawlers that index your site and update all of its accords. Therefore, SEO is an active, consistent source of organic traffic. For example, a paid-up advertisement on Facebook will cost you a few hundred dollars in one month. Then there will be nothing for a few months until you pay again. However, organic traffic stays consistent—so long as you continue to improve your website. Organic marketing continues growing more and more competitively each year. It means that there is also a lot of value in having constant exposure to new audiences.
Do not leave your site’s success to chance. More and more businesses are making money through their websites; a big part of that is search engine optimization. We have just mentioned 10 reasons why SEO is needed in a website. Follow these simple steps to ensure your site ranks at the top of all major search engines.